Apple is not making a TV

A year ago I speculated that Apple would never make a TV. If they ever did, I said they'd integrate a FaceTime camera with complex image processing, but I didn't think they would make a TV at all. There's just not enough opportunity in that market to make it worth Apple's while. It's low margin and no room to differentiate the product.  

Today The Wall Street Journal is reporting (verge link) that "Apple dropped plans to release a 4K TV over a year ago because it couldn't find compelling ways to differentiate the product.. Apple reportedly considered including a FaceTime video chat features that could direct cameras to the speaker at any given moment".

Nailed it!

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Posted May 19th, 2015

Tagged: apple