Josh On Design

Well, it's been nine months with Apple Watch and I still don't have a use for it.  After the release of watchOS 2.0 I thought that it would be a more functional device. Alas that belief was missplaced.  While there is still potential in the device category, Watch is the closest thing to a dud Apple has ever released.

A year ago I speculated that Apple would never make a TV. If they ever did, I said they'd integrate a FaceTime camera with complex image processing, but I didn't think they would make a TV at all. There's just not enough opportunity in that market to make it worth Apple's while. It's low margin and no room to differentiate the product.  

As smartwatches have slowly faded into existence from their sci-fi past, I have always wondered: what is the killer app? What is the feature (or actual app) that would do something so useful I’d wear it on my wrist, put up with a mostly-off screen and laggy voice control, learn a new interface, and charge it daily. What would it do that makes me want to actually buy one despite the limitations?  After living with my Apple Watch for a few weeks I think I finally know. The watch itself is the killer app.

Note: The first half of this post was written before the Apple Watch event and the second half after. I wanted to capture my thoughts before they were polluted by endless "reviewers" proclaiming the genius/delusion of Tim Cook. I almost didn’t want to write this because I knew my conclusion would be that you can’t review any technology this personal without using it for a while, and here I am reviewing a device I haven’t personally used. That said, I think this represents more of my thoughts on the category rather than Apple Watch in particular, a category that is going to bigger than we expect. So... here goes.