Josh On Design

Note: The first half of this post was written before the Apple Watch event and the second half after. I wanted to capture my thoughts before they were polluted by endless "reviewers" proclaiming the genius/delusion of Tim Cook. I almost didn’t want to write this because I knew my conclusion would be that you can’t review any technology this personal without using it for a while, and here I am reviewing a device I haven’t personally used. That said, I think this represents more of my thoughts on the category rather than Apple Watch in particular, a category that is going to bigger than we expect. So... here goes.