Josh On Design

First, watch this amazing video created by a newspaper industry research group. It depicts the digital newspaper of the future. The surprising part? The video was created in 1994! And yet the newspaper industry didn't listen to their own research.

Your homework over the holiday weekend isn't to learn the lessons of the video, but rather consider why it's advice wasn't heeded. It did not have any impact on the industry that sponsored it, which is now suffering the consequences.

Does amazing design and research have any real value if it doesn't effect any change? What can we do to make our design have more impact?